At its core, the photos that you post to the MLS are the most important visuals when it comes to selling your new listings. While buyers do rely heavily on the knowledge of their agents in markets like Bozeman and Big Sky, Montana; the photos will be what makes a lasting impression during the house-hunting. We like to simplify things and get it through the heads of anyone pursuing excellence in real estate - professional listing photos are the most basic marketing materials you can offer your clients, and they cost significantly less than any other marketing you will do.
Think about it… If you’ve ever run ads on Google or social media channels, you can see how easy it is to spend hundreds of dollars per month. Even worse, it’s difficult to track how effective these ads are at making an impression with your desired audience, and especially encouraging them to take the next step with you.
We aren’t saying that running ads is a bad thing; everything is good in moderation. But paid ads should not be your primary source of generating leads for your real estate business. In our experience, direct outreach is far more effective - through a variety of channels that complement our business model.
The most important thing, though… is to have something for your leads to see once you capture their attention. That’s where captivating visuals come into play. We believe listing photos alone should be enough to demand attention and keep people interested. That is, after all, the basic function of marketing; the promotion and selling of what you have to offer as a Montana real estate professional.
Listing photos not only promote the home itself; but also your expertise as a real estate professional and attention to the details throughout the selling process.
Now when these photos are coupled with other materials such as Cinematic Video or 3D Tours, your marketing capabilities are much stronger. You are able to draw your audience in with appealing photos, and retain their attention by allowing them to further interact with the property.
Messner Media just so happens to handle all of it; from the photos that act as your most basic marketing materials all the way to custom marketing kits and property websites. If you’re ready to experience the difference we make, we’re only a click away!